Chamber to Champion a Hollywood Survey

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April 05, 2018
The Hollywood Chamber of Commerce has commissioned the research company Renegage Marketing to work on a Hollywood Survey which captures a range of information including demographic, behavioral and attitudinal. The survey will be inclusive of Hollywood’s varied and distinct neighborhoods within the Chamber’s footprint and service area which includes the Hollywood Hills (north); Melrose Avenue (south); La Brea Avenue (west); and Hyperion Avenue (east).

Click here to take the survey:

Renegage Marketing is a full‐service marketing research company with a track record of performance. Their team of marketing professionals has specific experience conducting neighborhood research in Los Angeles and beyond and conducted the relaunch of the Downtown Center Business Improvement District (DCBID) benchmark study in 2015 and will be releasing an update in 2017. The company offers an insights-driven analytic solution developed specifically for this type of research utilizing their extensive experience with qualitative and quantitative methodologies for this study. 

The launch of the Community Survey kicked‐off with a meeting between the Renegage Marketing team and the Chamber’s Economic Development Committee to finalize the scope, schedule and key project milestones. 

Renegage Marketing will be completing the process in a three-stage approach: two 90-minute focus groups; quantitative survey of approximately 1,500 respondents; and 30 or more interviews, 5-10 minutes in length within the Hollywood target area. The research findings are expected to be presented at the upcoming Economic Development Summit on June 21st at the Arclight Cinemas.

These findings will help users better understand and identify “who” Hollywood is today; “what” drives behavior; and “how” respondents feel about various aspects of living, working and/or visiting Hollywood. This research will also provide insight into the drivers of behavior (spending, locations visited, services utilized, etc.) attitudes (overall opinions, perceptions regarding the area’s needs, etc.) and shifts in demographics to help guide priorities for future development efforts for Hollywood. 

“As the leading business organizations focusing on economic growth and the ongoing revitalization of Hollywood’s historic community, the Chamber hopes that this endeavor will assist in leading business decision-making process in Hollywood,” said Chamber President & CEO Leron Gubler. “We believe the study will provide data to guide key decision-makers in deciding they should be in the Hollywood market.”

As of press time, the following sponsor businesses have been identified:
Diamond Level sponsors include J.H. Snyder Co.Kilroy Realty Corp.Strategic Legacy Investment Group.
Gold Level sponsors include American Commercial EquitiesArgyle HouseArmbruster Goldsmith & DelvacAvison YoungCIM GroupCounterintuity, LLCFaring CapitalGenslerHollywood CenterHudson Pacific Properties, Inc.Iron Mountain Entertainment ServicesJLLLaTerra DevelopmentParamount Contractors & DevelopersPavemint, LLCRelevant GroupRobertson Properties Group.
Silver Level sponsors include Ametron Audio / VideoCHA Hollywood Presbyterian Medical CenterChildren's Hospital Los AngelesEast Hollywood BIDEssex Property Trust, Inc.Handelman ConsultingHart Realty AdvisorsHollywood Entertainment DistrictLeFrakMarathon CommunicationsGonzales Law Group, APCNAI Capital Commercial Real EstateOxford Hotel HollywoodPark Plus, Inc.The Proper CompaniesSunset & Vine BIDTrammell CrowUS Bank
For further information about sponsoring the Economic Development Summit, please visit:
Admission is $50 through May 31st, $65 thereafter.
Discounted parking is available at ArcLight with validation.
Register at
About the Hollywood Chamber of Commerce
For more than 97 years, the Hollywood Chamber of Commerce has provided leadership, business development resources, networking, and government affairs programs and services to keep the Hollywood business and residential communities safe, relevant and economically vital. Donelle Dadigan, is the Chair of the Hollywood Chamber of Commerce Board of Directors 2018-19, and Leron Gubler is the President/CEO of the Hollywood Chamber of Commerce.
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Hollywood Chamber, (323) 469-8311