Panel Discusses How to Elevate Your Brand to Stay Relevant and Continue to Evolve

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April 28, 2017
The Hollywood Chamber of Commerce in partnership with Microsoft, and UGM Enterprises presented a panel conversation about key strategies for staying current, connected and relevant in our crazy-fast changing times on Friday, April 28th, at the Hollywood Chamber of Commerce.

Panelists Debra Balamos, Ish Obregon and Myra Casciato shared helpful tools, stories, insights from their diverse backgrounds working with media, branding, leadership, technology, content development and strategic partnerships strategies. They revisited commonly-known tips and shared new tips which business need to use and adapt to be successfully seen, known, and sought out now and in upcoming years.
Some of the things discussed included staying true to your brand and ‘Know Thyself’; identifying, creating, sustaining, evolving personal and business brands; acknowledging what’s working on social media; and recognizing key insights for remaining successful.

The Educational Series was broadcast Live via Facebook.
Click here to follow the Hollywood Chamber and view the complete session.

Debra Balamos, President of Balamos Group, is a senior entertainment marketing strategist with expertise in leadership development. For 25 years, Debra has demonstrated continued success in the entertainment industry and non-profit sectors as a senior entertainment marketing executive and leader of key partnerships, brands, distribution and teams. Debra has worked for Showtime Networks, Sundance Channel, Film Independent, MTV, Ovation TV and The Entertainment Industry Foundation. Clients include: ABC/Disney, Nickelodeon, Crown Media, Turner. Debra is also a certified Executive and Leadership Coach.

Ismael Obregon is the Chief Creative Officer and one of the Founders of Oishii Creative. He spearheads strategy, design and branding initiatives for media, technology and entertainment companies. With more than 25 years of experience, Obregon oversees clients in the sports, media, TV, interactive and video gaming industries, such as EA Sports, NFL Network, NBCUniversal, FOX, E!, HBO, ESPN, Discovery A&E, Scripps, Nickelodeon and Nicktoons. He has held leadership and creative roles at ad agencies, TV networks/ stations across the U.S. 

Myra Casciato specializes in production, contentment development and social media strategies that raise awareness and connect organizations with desired audiences. Myra had unique success creating an International Commercial for Omorose Cosmetics in Malasia. She has worked with 51 Minds Entertainment, Canvas, AnswersMedia, Ovation TV and Spotify. Myra has specific expertise with millennial audiences. Her short film “PARE,” which she wrote, produced and directed, recently screened in the Los Angeles Columbia’s Filmmakers Festival. 

In the Chamber’s continued efforts to provide added value and benefits to our members, the Chamber invites members and local businesses to informational and educational series which aims to help your staff learn to grow strong in Hollywood now and in the future. Richard Krelstein, the Chamber’s SCORE mentor is usually be on hand to answer business related questions.

About the Hollywood Chamber of Commerce
For more than 96 years, the Hollywood Chamber of Commerce has provided leadership, business development resources, networking, and government affairs programs and services to keep the Hollywood business and residential communities safe, relevant and economically vital. Jeff Zarrinnam of Hollywood Hotel, is the Chair of the Hollywood Chamber of Commerce Board of Directors 2016-17, and Leron Gubler is the President/CEO of the Hollywood Chamber of Commerce. For more information please visit
Hollywood Chamber, (323) 469-8311