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Elevate Your Brand to Stay Relevant and Continue to Evolve, April 28th

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April 27, 2017
How do you want your business to be successfully seen, known, and sought out now and in upcoming years? Join the Hollywood Chamber of Commerce in partnership with Microsoft, and UGM Enterprises for a panel conversation about key strategies for staying current, connected and relevant in our crazy-fast changing times. The educational series will be held on Friday, April 28th, from 9:30 a.m. to 10:30 a.m. at the Hollywood Chamber of Commerce, 6255 Sunset Blvd, Ste 150.

Panelists Debra Balamos, Ish Obregon and Myra Casciato will share helpful tools, stories, insights from their diverse backgrounds working with media, branding, leadership, technology, content development and strategic partnerships strategies.
-  Staying true to your brand and ‘Know Thyself’
-  Identifying, creating, sustaining, evolving personal and business brands
-  Acknowledging what’s working on social media: misses & musts on goals, content, partnerships
-  Recognizing key insights for remaining successful: trends, workplace, resources 

Debra Balamos, President of Balamos Group, is a senior entertainment marketing strategist with expertise in leadership development. For 25 years, Debra has demonstrated continued success in the entertainment industry and non-profit sectors as a senior entertainment marketing executive and leader of key partnerships, brands, distribution and teams. Debra has worked for Showtime Networks, Sundance Channel, Film Independent, MTV, Ovation TV and The Entertainment Industry Foundation. Clients include: ABC/Disney, Nickelodeon, Crown Media, Turner. Debra is also a certified Executive and Leadership Coach.

Ismael Obregon is the Chief Creative Officer and one of the Founders of Oishii Creative. He spearheads strategy, design and branding initiatives for media, technology and entertainment companies. With more than 25 years of experience, Obregon oversees clients in the sports, media, TV, interactive and video gaming industries, such as EA Sports, NFL Network, NBCUniversal, FOX, E!, HBO, ESPN, Discovery A&E, Scripps, Nickelodeon and Nicktoons. He has held leadership and creative roles at ad agencies, TV networks/ stations across the U.S. 

Myra Casciato specializes in production, contentment development and social media strategies that raise awareness and connect organizations with desired audiences. Myra had unique success creating an International Commercial for Omorose Cosmetics in Malasia. She has worked with 51 Minds Entertainment, Canvas, AnswersMedia, Ovation TV and Spotify. Myra has specific expertise with millennial audiences. Her short film “PARE,” which she wrote, produced and directed, recently screened in the Los Angeles Columbia’s Filmmakers Festival. 

In the Chamber’s continued efforts to provide added value and benefits to our members, the Chamber invites members and local businesses to this informational session which aims to help your staff learn to grow strong in Hollywood now and in the future. Richard Krelstein, the Chamber’s SCORE mentor will also be on hand. All attendees will be entered to win a prize from Microsoft.

The Hollywood Chamber of Commerce has moved to Sunset Media Center at 6255 Sunset Blvd, Ste 150. Validated parking is available for the first two hours. This is a complimentary event. Only 40 seats are available. Please register online at www.hollywoodchamber.net/events.
Contact:
Hollywood Chamber
info@hollywoodchamber.net, (323) 469-8311

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